Angela Ahrendts is a Ball State grad who has worked her way up the corporate ladder to the position of CEO in the English company famously known for its trench coats. She majored in Fashion Merchandising while at BSU and became president of DKNY awhile after graduating.
Since she’s been with Burberry, she’s been working to bring the company into the modern media world. Her company recently launched its new Website, Burberry World. It involves more interaction with videos, music, and photos and creates a unique experience for visitors. Burberry also is the first luxury brand to have its own social networking site, Art of the Trench. She is the cofounder of the Burberry Foundation, which works to give back to children in need.
While I personally am not a huge fan of luxury brands, I did find her presentation fascinating. What she is doing with her company is unique and interesting. Her innovation and motivation impressed me. I especially enjoyed talking with her at the reception afterward. She has a kind, warm personality. She even seemed genuinely interested in having our business field study group visit while we’re in London this summer!
All in all, it was an interesting experience. One of the excellent opportunities I’ve been given as a Ball State student and member of the Miller Honors program.
Below are some of my Miller Honors classmates with Angela Ahrendts.
Always good to hear what successful grads have done. Sometimes to copy it and sometimes to avoid it.
ReplyDeleteShould be an overall approach with good integrity. Thanks
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